Holly Lichtenfeld

Holly has worked in renewable energy, sustainability, and electrification for 25+ years. She is especially interested in making sustainable solutions understandable, accessible, and growing the best solutions in the market.

Currently she works on growing awareness of the benefits of load management and the Stepwise device for homeowners, the trades, utilities, and communities. Prior to Stepwise she served as the Chief Growth & Strategic Alliances Officer at SustainaBase, advising governments and companies on setting targets, and reducing carbon emissions, water, and waste. Holly co-founded CleanWell, a green chemistry company that replaces toxic disinfectants with safe alternatives. She also served on the board of the Northern California Solar Energy Association and led marketing for EI Solutions, a solar energy developer that installed solar PV systems, including the largest in the U.S. at the time, at Googleplex. The start-ups that Holly has co-founded and or led as part of the executive team have gained acceptance into prestigious innovation incubators, including Idealab, IDEO, and NextEra Energy/FPL’s 35 Mules. She serves on various non-profit boards, including Solar for Women, which offers solar technical training to grow the trade workforce.