Biography
Jim Burke is Vistra’s president, chief executive officer, and a member of its board of directors. Vistra is a Fortune 500 integrated power generation and retail electricity company based in Irving, Texas, with operations across the U.S. from California to Maine. Burke has been with Vistra and its predecessor companies since 2004, serving in various leadership positions, including chief financial officer, chief operating officer, and as chairman and CEO of TXU Energy, the company’s retail subsidiary and leading competitive retailer in Texas.
Before his work in competitive electricity markets, Burke worked at The Coca-Cola Company, both domestically in the juice division of The Minute Maid Company and internationally in the expansion of the juice business through Coca-Cola Bottlers in Latin America, South Africa, and Hong Kong. Before Coca-Cola, he was a management consultant for Deloitte & Touche Consulting.
